Aleecia M. McDonald is a privacy researcher. Her studies include behavioral economics and mental models of privacy, the efficacy of industry self regulation, network traffic analysis to combat spyware, automotive privacy, and RFID technology. She is currently consulting with Mozilla on their Do Not Track feature. In addition to a decade of experience working for software startups, she holds a PhD in Engineering & Public Policy from Carnegie Mellon where she studied online privacy as a member of the Cylab Usable Privacy and Security (CUPS) research laboratory. Her findings have been featured in media outlets such as the Washington Post, Ars Technica, Free Press' Media Minute, and have contributed to testimony before the Federal Trade Commission.