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Joseph Turow

Joseph Turow is Robert Lewis Shayon Professor of Communication at the University of Pennsylvania's Annenberg School For Communication.  Turow has authored 9 books, edited 5, and written more than 100 articles on mass media industries in addition to Media Today.  Among those books are Niche Envy: Marketing Discrimination in the Digital Age (MIT Press), Breaking Up America: Advertisers and the New Media World (University of Chicago Press, 1997; paperback, 1999; Chinese edition 2004), and  The Hyperlinked Society: Questioning Connections in the Digital Age (University of Michigan Press, edited with Lokman Tsui, 2008).  In Fall 2011Yale University Press will publish his new book, The Daily You: How the Advertising Industry Is Defining Your Identity, Your Worth, and Your World.

Turow’s continuing national surveys of the American public on issues relating to marketing, new media, and society have received a great deal of attention in the popular press as well as in the research community.  He has written about media and advertising for the popular press, including American Demographics magazine, The Washington Post, Boston Globe and The Los Angeles Times.  His research has received financial support from the John D. and Catherine T. MacArthur Foundation, the Kaiser Family Foundation, the Robert Wood Johnson Foundation, the Federal Communications Commission and the National Endowment for the Humanities, among others.

Turow is a Fellow of the International Communication Association and was named a Distinguished Scholar by the National Communication Association.  For 2010, he was awarded an Astor Visiting Lectureship by Oxford University.   He edits “The New Media World” book series for the University of Michigan Press and currently serves on the editorial boards of the Journal of Broadcasting and Electronic Media, Poetics, and New Media & Society.


Joseph Turow