Shai Reshef is the Founder & President of University of the People, http://www.uopeople.org/, and the Chairman of the Board for Cramster.com. Fast Company magazine named Reshef one of the most creative people in business for 2009. In 1989, Reshef joined the Kidum Group, an Israeli company specializing in test preparation materials. He initially served as Chief Executive Officer for Kidum, and later became Chairman. The company was sold to Kaplan, Inc. in 2005. From 2001 to 2004, Reshef served as Chair of KIT eLearning, the eLearning partner of the University of Liverpool. In September 2008, Reshef joined Cramster.com as Chairman. In January 2009, Reshef unveiled University of the People, a non-profit, tuition-free, online academic institution that aims to revolutionize higher education by making college-level studies accessible to students worldwide. Reshef holds an MA from the University of Michigan in Chinese Politics.