In Super Crunchers (Bantam Books, 2007), William K. Townsend Professor of Law Ian Ayres ’86 takes a long and lively look at the evolving nature of decision making. Ayres explains how decisions once based on expertise and intuition are increasingly being made by individuals and organizations crunching massive amounts of data.

Ayres calls these data-driven decision makers “Super Crunchers” and argues that their work affects society and individual lives in ways we don’t even realize. This global decision-making revolution can appear in everything from the diagnosis your physician makes to the search results you receive from Internet sites such as Google and Amazon, to the policies your government creates.

Listen to an interview about Super Crunchers with Professor Ian Ayres ’86.